Only 7% of the Content on your Instagram Comes from Friends—And That’s a Problem
*Why We’re More Connected Than Ever, But Lonelier Than We’ve Ever Felt*
Social media used to be about keeping in touch. Now it’s mostly a show. According to internal Meta data revealed during a 2025 FTC antitrust trial, just **7% of content viewed on Instagram in 2024 came from friends.** That number was already low in 2023—just 11%—but it continues to plummet. Instead of posts from people you care about, your feed is now a highlight reel from strangers, influencers, ads, and AI-generated sludge.
We used to log in to see what our people were up to. Now we’re just watching TV ads with a comment section.
Lonelier Together
The platforms that promised connection have become engines of passive consumption that capitalize on your downtime. Instead of laughing at a friend’s awkward vacation photo, you’re watching a third-tier TikToker sell you a serotonin booster made of mushrooms and vibes. Instead of being a space for real dialogue, Instagram has become a dopamine casino where the house always wins.
And the cost isn’t just your time or your attention span—it’s your social muscles. The part of you that knows how to strike up a conversation, ask a thoughtful question, or stay present in a slightly uncomfortable moment—that part gets flabby. And without those muscles, bonds don’t form. And without bonds, community doesn’t exist.
Real Community Takes Work
Showing up in person takes effort. It’s awkward sometimes. There’s no algorithm smoothing out your interactions or optimizing your angles. But the payoff is real. The best relationships—the ones that change your life—don’t happen by accident. They happen in shared spaces, through small talk and repeat encounters and moments that no one was filming.
But our culture keeps selling the lie that relationships are scalable. That you can follow enough people, like enough posts, and one day feel connected. You won’t, you can’t.
The Apps Are Winning—By Design
Let’s be clear: this is not an accident. Social media companies are hiring teams of behavioral scientists to make you scroll longer, buy more things, and feel just unsettled enough to keep coming back for validation.
You wouldn’t spend hours with a friend who constantly made you feel inferior, manipulated your emotions, and tried to sell you supplements at the end of every sentence. But we all spend hours with apps that do just that.
It’s not your fault—but it is your fight.
All Dogs Is a Tiny Building Block in a Bigger Project
We built **All Dogs** to be more than just a dog park. We wanted it to be a third space—a place where people could spend time with their dogs *and* with each other. No filters. No algorithms. Just a space to be present, awkward, joyful, and real.
We're not pretending we’re the solution to everything. But maybe we’re one small part of it—a tiny building block in the bigger project of re-learning how to be human together.
So we’re inviting you—not for us, but for yourself. For your dog. For the neighbor you haven’t met yet. For the version of you that wants to feel part of something again.
Want to Be Part of It?
Check out one of our upcoming indoor pop-up events this summer. Bring your dog. Or just come and meet someone who brought theirs. Reclaim a little piece of your attention, your joy, your life.
Because 7% isn’t enough. And you deserve better.
